Philosophy
“The land should suggest the golf, not the other way around.”
The stated design philosophy at New Holland prioritizes nature, topography, and native vegetation over large-scale earthmoving — a deliberate contrast to modern resort-scale projects. Quirk and variety are central to the concept rather than conformity, with the intimate scale of the site considered an asset rather than a limitation.
The property sits on beautiful rolling sandy soil, with sweeping meadows, unique vegetation, and diverse forests — soil characteristics shared with Pinehurst and Augusta. It calls for lay-of-the-land golf: greens with old-school tilt, slope, and commensurate speed, shaped by drainage and strategy rather than artificial tiers.
Design & Architecture
The Routing
Eighteen holes, laid out across the property's natural contours and accessible from the clubhouse in a series of "whiskey loops" of varying lengths.
Brian Schneider
Course Architect, Renaissance Golf Design
A devoted student of classic golf architecture, Brian Schneider has worked in course design, construction, and maintenance for over 25 years, visiting more than a thousand golf courses across the globe. His most recent project, Old Barnwell — also in Aiken County — debuted as the #45 course in the country and drew widespread attention from the architecture community.
Kyle Harris
Project Manager & Superintendent
Formerly course superintendent at Streamsong, Kyle Harris leads the on-the-ground construction and grow-in of New Holland's greens and fairways.
History & Vision
Jeff Warne
Founder
Founder Jeff Warne, director of golf at The Bridge in New York and a lifelong Augusta-area native, announced the project in late 2025 after identifying a property he had long passed in the New Holland community of Aiken County.
Warne's vision draws explicitly from the UK golf club model: private with public play available at certain times or by member introduction, an affordable and diverse membership structure, and a firm emphasis on golf over resort infrastructure. Members are encouraged to stay in Aiken itself, keeping with the UK village-golf tradition — golf embedded in a real town, not walled off from it.
Culture & Membership
Bring Your Game, or Find One
New Holland is seeking like-minded investors, founders, and subscribers who want to be part of something very cool and different.
Membership Structure
- National Members (250 miles or more)
- Regional Members (75–250 miles)
- Nearby Members (inside 75 miles)
- "PGA" Memberships available
- "Summer" Memberships available
- "Local" Memberships available for New Holland residents
The UK Model
- Private club with public play at certain times, or by introduction of members or club professionals
- As affordable a membership as possible, allowing diversity of individuals from all walks of life
- Relaxed, "old school" environment
- Member travel and club-match opportunities via management's extensive travel network
- Two-ball and foursome play encouraged, especially in early morning
- Frequent, friendly, affordable club and open events — monthly and weekly medal & foursomes
The Clubhouse
Minimal by Design
The vision calls for an intimate, rustic 2,500-square-foot clubhouse with wraparound porches that feel like part of the golf itself — comparable in size and intimacy to Cape Arundel. A great room serves as the common area, with a small kitchen offering limited food service, much like a private home with upgraded facilities.
An attractive, welcoming fireplace anchors comfortable, intimate seating. A pool table, foosball, darts, and sports on TV keep the mood relaxed — small locker rooms handle daily use, with luggage and valuables storage rather than a full-service operation.
Conditions & Agronomy
Firm, Fast, and Honest
A reasonable maintenance schedule results in more playability, not less. The focus stays on architecture rather than the speed of the grass — fairway height that allows balls to settle on slopes, firm turf that encourages bouncy, run-up golf, and native vegetation preserved rather than cleared for a more diverse, varied, and colorful palette.
Minimal irrigation after grow-in promotes firm bounces and interesting golf. Bunkering is minimal but meaningful — places to be avoided, not photographed. Jeff Warne, a Top 100 Teacher in the USA, is developing game-improvement areas near the clubhouse, including a short game area, putting green, and warm-up nets.
The Destination
Aiken County, South Carolina
Aiken and the surrounding sandhills have rapidly become the hottest destination golf area in the country, with highly acclaimed newer builds — Old Barnwell, The Tree Farm, The 21 Club, and Sage Valley — complementing century-old classics Palmetto and Aiken Golf Club. Aiken is a richly diverse destination, offering equestrian traditions including thoroughbred racing, a rich arts scene, and a vibrant historic downtown.
Getting There
Travel Times
| Aiken Regional Jetport | 13 min |
| Downtown Aiken | 26 min |
| Augusta National Golf Club | 35 min |
| Augusta Regional Airport | 35 min |
| Columbia Metropolitan Airport | 35 min |
| Downtown Columbia | 35 min |
| Downtown Augusta | 35 min |
| Charlotte Douglas Airport | 1 hr 50 min |
| Charleston International Airport | 2 hrs |
| Greenville–Spartanburg Airport | 2 hrs |
| Hartsfield–Jackson Atlanta Airport | 2 hrs 30 min |
Nearby Golf
| The Tree Farm | 1 min |
| Aiken Golf Club | 24 min |
| Sage Valley | 24 min |
| Palmetto Golf Club | 27 min |
| Old Barnwell | 28 min |
| Augusta Country Club | 39 min |
Learn More
Read the Full About Us
Download the complete New Holland Golf Club overview, including membership philosophy, the architecture team, and the destination.